Digitization in healthcare has taken the healthcare industry in India to a new level where it is more accessible, more affordable, and more connected. The new model formed by association of different entities of the industry through digital media has given it the shape of an ecosystem which appears quite sustainable owing to the increased level of interaction between the users and various service providers as well as among the different service providers. Considering the symbiotic growth of every element of the health care system and the advantages to the users or patients, more and more people are becoming the part of this ecosystem where providers are delivering convenient services and users are availing them with greater accessibility.
Emerging Relationships in Healthcare Ecosystem
The industry is increasingly witnessing growth of healthy relationship among different elements of the system, some of which are listed below:
Provider-Diagnostics-Pharmacies network: This trio forms the core of healthcare industry and are the most demanded services. The real-time exchange of data among them helps in accuracy and error free delivery of services to the users while minimizing the repetitive visits to doctor’s clinics. Pharmacies are well integrated in digital health care where they can get to know the exact prescriptions and can explain the same to the patients. Similarly, requirements from diagnostics and doctors reach directly to the pharmacies online which reduces their response time and help in making the system more efficient. Also, the diagnostic reports are shared digitally to the doctors who take appropriate action without any lapse of time.
Service provider-payer relationship: The digital sharing and exchange of data has resulted in increased communication and strengthening relationship between the payers or insurers focused on users’ wellness. Now, the care teams from providers and insurers work towards understanding the exact needs of the patients and provide them customized services.
Employer-payer relationship: Employees, these days, are more aware of their medical rights and can compare the features offered by different providers. Employers in turn are also concerned about offering the best healthcare solutions to their employees and look for the best offers from the payers. This, in turn, is encouraging a healthy employer-payer relationship who together try to design customized solutions for the employees with maximum benefits.
User-multi point relationship: Users are the main entity of healthcare ecosystem who interact with all the other major elements of the system. The digitization in healthcare ecosystem is nurturing smooth and increased interaction of users with doctors, clinics, pharmacies, diagnostic centers, insurers, home-healthcare providers and others. The prescription can easily be shared across different providers, diagnostics can share reports with doctors online, and pharmacies can also interact with users, doctors, and diagnostics. This has led to increased accuracy and efficiency in the delivery of services. Also, now the users can seek more affordable care by easy online comparisons and bookings.
The e-healthcare ecosystem is ready to assimilate other passive participants also in its network like the healthcare equipment and devices manufacturers, companies manufacturing health cards, yoga and meditation centers and others. A rich assembly of all these healthcare providers and service seekers is going to enhance user experience as well as the standards of healthcare industry in India.